Cinema has long been a powerful medium for influencing society. Films can shape opinions, spark change, and inspire millions. However, in recent years, there has been an alarming rise in the prevalence of content that glorifies negativity, violence, and harmful behavior. This has raised concerns about the long-term effects of such portrayals on society. To address this, the government can play a pivotal role by implementing policies that encourage ethical filmmaking and positive art. One such strategy is to impose higher taxes, cess, and significantly higher ticket prices for A and U/A certified movies, while providing subsidies for filmmakers creating U-certified, socially uplifting content.

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Higher Taxes for Harmful Content

Movies certified as A (Adult) or U/A (Parental Guidance) often contain themes of violence, explicit content, or negativity. While these films cater to specific audiences, they also contribute to the normalization of harmful behaviors. By imposing higher taxes and cess on such films, the government can:

• Dissuade producers from excessively investing in content with questionable ethical standards.
• Generate substantial revenue that can be redirected towards promoting positive societal change.

Subsidies for Ethical Filmmaking

The funds generated through these taxes should be strategically utilized to subsidize filmmakers who produce U-certified films. These films, often family-friendly and socially relevant, can:

• Promote positive values such as kindness, unity, and resilience.
• Serve as educational tools, especially for younger audiences.
• Encourage filmmakers to explore creative and meaningful storytelling.

Subsidies can significantly reduce the financial burden on filmmakers and motivate them to create impactful content. Additionally, it provides an opportunity for emerging talent to shine in an industry that often prioritizes commercial viability over artistic integrity.

Affordable Ticket Prices for Clean Films

High ticket prices often deter audiences from enjoying quality cinema. By ensuring reasonable pricing for U-certified films, the government can:

• Attract larger audiences to theaters, making ethical films more commercially viable.
• Create a demand-driven market for positive content.
• Cultivate a culture where moviegoers consciously choose films that contribute to societal well-being.

An Article by Arunkanth V.

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