In today’s competitive entertainment landscape, filmmakers face immense challenges when it comes to distributing and monetizing their movies. Most OTT platforms prioritize big-budget, star-studded films, leaving smaller productions to settle for revenue-sharing models that offer minimal returns. Adding to this struggle, these platforms often provide delayed and unverifiable performance tracking, which leaves filmmakers in the dark about their movie’s real reach and revenue. To survive and thrive, filmmakers must adopt innovative, long-term marketing strategies tailored for the pay-per-view (PPV) model. Article by Arunkanth V.

The Need for Marketing in the Movie Business

Movies, like any other product, require consistent marketing efforts to attract and retain an audience. Expecting a film to recover its costs solely by being listed on an OTT platform is unrealistic. Marketing isn’t a one-time task; it’s an ongoing process that should extend over a period of at least three years. By embracing this mindset, filmmakers can build a sustainable model that maximizes both reach and revenue.

Key Strategies to Market Movies on the PPV Model

1. Build a Dealer and Distributor Network

Create a network of dealers and distributors who can resell OTT pay-per-movie coupons. These intermediaries can help your movie reach a wider audience by promoting it within their circles. Offering attractive margins or incentives will encourage them to actively push your content.

2. Leverage Content Marketing

Write articles and blogs highlighting interesting aspects of your movie. Share behind-the-scenes stories, such as how specific scenes were conceived during scripting or unique challenges faced during production. This type of storytelling can captivate audiences and build an emotional connection to your film.

3. Cross-Promote with Brands and Businesses

Partner with brands and businesses for mutual promotion. For example, collaborate with companies to include your movie’s gift vouchers as part of their promotional campaigns or customer incentives. Such cross-promotion not only boosts visibility but also lends credibility to your project.

4. Engage Organizations for Bulk Purchases

Approach corporate organizations, schools, and clubs to purchase movie gift vouchers. These vouchers can be used as employee rewards, client gifts, or event giveaways. Highlight the value your movie brings, whether it’s entertainment, education, or inspiration.

Important Note :

A newbie filmmaker venturing into movie business, its important to start small, learn and slowly scale up.

Article by Arunkanth V. Follow Arunkanth V on LinkedIn